A Second and 34 Years

The Connection Between Trained Intuition and Mastery

Paula Scher is a designer and graphic artist, responsible for designing some of the most recognizable logos around the world, including the Citibank logo (story below), and the High Line logo for any of my NYC based readers. She was also the first female partner at Pentagram, the legendary UK design firm that was founded in the 1970s.

Paula moved to New…